Encina High School Alumni
Alumni Challenge BBQ and Game
Hall of Fame: Kathleen Rayfuse Calcidise '63
Kathleen Rayfuse Calcidise, Encina class of ’63, will be inducted into Encina Preparatory High School’s Hall of Fame on Friday April 28, 2017.
Kathie started her incomparable professional career at Weinstocks Department Stores in Sacramento as a student intern while at Encina. Since her time at Weinstocks, Kathie has held senior management positions at preeminent companies including Victoria's Secret: Executive VP of Stores, Virgin Megastores: President, and Apple: VP and COO of Apple Retail Stores!
Reporting to Steve Jobs, Kathie was responsible for the development and operations of Apple's first 72 revolutionary retail stores. In addition, Kathie was the most senior female executive at Apple during that time, working directly with Steve Jobs to create and manage retail operations.
During Kathie’s tenure with Steve Jobs, Apple reinvented retailing, opening the first two Apple Retail stores on the same day, one on the East coast and one on the West coast. Kathie recalls Steve’s elation at the success of these two stores that day, calling her repeatedly to see what was happening, wanting to know how many people were waiting in line, and hear about customer reactions. Kathie attended the opening of most of Apple's retail stores.
“When our store managers developed dance routines to entertain the customers waiting, the crowd went wild. Steve loved us! We held up our cell phones to let him hear the crowd cheering.”
“Steve became a cult icon and, most importantly, Apple made an enormous impact, leapfrogging retailers in all categories in customer service. We rocked the world with very high standards of service. No retailer enjoyed the accolades from customers as Apple did and Apple continues to excel in service.”
Kathie and Steve's vision of Apple retail stores transformed electronics retailing and their memorable design has made their flagship stores landmarks and tourist destinations. Glass cubes. Glass staircases. Genius Bars. Blond wood tables. Minimal design. Overnight lines for new iPhone releases. Apple Stores turned boring computer sales floors into a sleek playroom filled with gadgets. Kathie is elated to have been in the right place at the right time and proud of her role of setting the highest customer service standards. “No one focused on customers like we did.”
Kathie will give a presentation describing her career and work at Apple starting at 4:30 p.m. in Encina’s Black Box Theater. Her presentation should conclude about 5:15 p.m.
“My goal is to excite the current students and alumni to “reach for the stars” and not let obstacles defeat them.”
Seating is limited and available on a first come, first seated basis. Please RSVP to Harlan if you plan to attend.
Kathie Rayfuse Calcidise '63 presentation, 4:30 - 5:15 pm in Black Box Theater
Please join us in the Black Box theater for what promises to be to be a fascinating talk.
RSVP to Harlan (firstname.lastname@example.org) if you will be attending Kathie's presentation.
BBQ Dinner, 5:30 - 7:00 pm
As always, a delicious free BBQ dinner will be served in Encina's cafeteria prior to the basketball game. Award-winning Texas West BBQ will serve chicken, ribs, salad and side dishes, drinks and dessert. Join us to share memories and favorite stories, meet old friends and make new ones! In addition, student body leaders will be on-hand to give campus tours.
Encina Hall of Fame Ceremony - Kathie Rayfuse Calcidise '63
Class of 1967 Golden Graduates
Join us to celebrate Encina's Class of 1967--with special remembrances, Class of 67 alumni, faculty, Class of 1967 memorabilia, special "50 Years" Birthday Cake and more!
Alumni Challenge Basketball Game, 7:30 - 9:00 pm
Dinner will be followed by the always-exciting basketball game between an Encina Alumni team and the current Boys Varsity team. This extremely competitive series currently stands at 10 wins for the alumni and 6 wins for the varsity. Our professional announcer, Peter Boam (Class of '63) will call the game and be Master of Ceremonies for the event.
All Proceeds Help Encina and the Students
The Alumni Challenge is one of the most successful high school fundraisers in Sacramento history. Last year we raised over $40,000 and the grand total is over $677,000 in total funds raised by alumni for our school!! THANK YOU!
Even if you cannot attend the event, please consider a donation on behalf of your graduating class. Your donation helps fund equipment and tournament fees for sports, academic programs, field trips, scholarships, college campus tours, and much more at Encina.
Here are some of the many things funded through the generosity of our donations:
Football uniforms, programmable microcontroller-based robots for physics, basketball tournament fees, tools and glazes for ceramics, soccer uniforms (championship teams can be hard on uniforms <g>), girls basketball uniforms and shooting shirts, girls softball uniforms, volleyball equipment, new wrestling mats (Encina can now host tournaments for the first time in MANY years), calculators for math classes, college scholarships, cooking club, health occupation students to HOSA state conference, Encina Safe All Nite Grad, and MORE.
Almost ALL of these programs and projects get no funding from the school district or other sources, but make a big impact on campus and students' lives. We have made, and continue to make, a positive impact on Encina!
We look forward to seeing everyone at this year's Alumni Challenge!
Steve Palmer Bob Goosmann Harlan Lau
Class of '74 Class of '74 Class of '73
#74 Bob Goosmann, 1974 (captain, coach)
Coach: Kevin Parker
Assistant coach: Cody Cheek
M.C.: Peter Boam 63
Photographer: Rollin Coxe 64
What is the Alumni Challenge?
Here's an excerpt from the Encina "Bulldog Barks" parent newsletter describing the Alumni Challenge:
"If you have not yet attended an Alumni Challenge, you are in for a REAL treat.
"What is an Alumni Challenge?" you might ask.
It is a basketball game, where the current Encina varsity basketball team plays a full basketball game against the alumni from the class of 1961 (Encina had its first graduating class that year) to alumni as current as five years ago.
The evening starts off with a free dinner at 5:30 p.m., and admission to the game is free as well. The game starts at 7:30, and there is a rousing half time event scheduled.
Why would the alumni put themselves in such a position? This is a fund raiser they started to help the Encina Booster Club raise funds to support ALL the students and programs here at Encina High School. Over the years, the funds raised have supported our sports, reading, visual and performing arts, Encina Broadcast System (EBS), tutorials, just to name a few.
The fund raising component to the Alumni Challenge is the donations received through alumni class pledges. An example is an alumni will pledge dollars per point, or per three point baskets, or per the number of points a specific player makes, or perhaps a flat donation. Current students and families can pledge as well, as a way of cheering on the current varsity team.
This game is a very entertaining event and gives our students and families a chance to meet past Encina students. It has become a rivalry between the Apaches/Bulldogs (Encina changed its mascot to the Bulldogs in 1991) and the Bulldogs. Please come out, have dinner and enjoy a GREAT family fun night."
Who is eligible to play?
"CALL FOR PLAYERS: any alumni who graduated at least 5 years ago or earlier and played basketball for Encina is eligible to play on the Alumni team. Preference will be given first to those who have not played in a previous Alumni Challenge. All players must be available for Saturday practice (at Encina) during the weeks leading up to the event. They must also be in reasonable condition--the game is very competitive and we are competing against players half (and in some cases one-third) our age. If you are interested in playing, contact Bob Goosmann at email@example.com."
I understand we have some fairly recent grads who are interested in playing this year. If you are in contact with your basketball playing classmates, please let them know about the alumni challenge and encourage them to play. Several years ago the high scorer for the alumni team was Norm Siefkin from the class of 1963!
Every year we receive inquiries from female alumni who would like to play. Unfortunately, the alumni team is not co-ed. In order to field a women's team, we need someone like Bob to captain/coach/organize a women's team.
What are we raising money for?
Encina gets money for the traditional "core" classes such as math and reading. We (alumni) are providing assistance for many of the extracurricular programs, elective classes, clubs and other programs that help to enrich students' experience at Encina.
The money goes to the Encina Booster Club , which allocates the funds based on requests from students and faculty. While much of the money is allocated to sports as you would expect from a booster club, a lot of the money goes to academic and other non-sports programs.
Here are some testimonials from recipients of the alumni challenge pledges.
Here is a list of some of the programs funded in the past:
Viet Nam Memorial honoring Encina Alumni
All Sports (uniforms, tournament fees, bleachers, transportation, supplies, etc.).
Business Academy End of the Year Luncheon for Seniors
CAHSEE (California High School Exit Exam) tutoring and incentives
Wish Lists for staff (this is open to ALL staff to submit items that are not covered by district nor department funds).
Alumni Challenge expenses
Undergraduate Awards Program
STAR testing incentives
CSF Fieldtrip to UOP
Controllers for Interactive Education
Spanish games (verb conjugation, etc.)
Computer programs, guides and graphics for journalism, French and English
Prizes for Open Enrollment Parent Night
Gift cards for a drawing for Take Your Parent to School Day
Special Ed Students field trip to San Francisco
Incentives for PBS (Positive Behavior Systems)
New Student Welcome Program through Counselors
Encina Art Gallery (Art Opening Receptions)
Performing Arts (Students attending local plays)
Freshman Feast (a Freshman event with Senior peers/guides)
Encina Broadcasting System (EBS) (equipment and supplies)
Supplies for Garden Club, Japanese Club, Dance, Drum Line
Laser for science classes to teach particle/wave theories and demonstrate interference
Calculators for science and math classes
Art supplies for ceramics
University field trips (Chico, Berkeley, Stanford, Davis and others)
All night Sober Grad
Books for the Library
Every 15 minutes (drug/alcohol intervention)
Alumni Challenge event
The encinahighschool.com Website
SAP (Student Assistance Program)
Student to Ashland to participate in Shakespeare Festival
After school tutoring
Drama department (students) trip to Ashland
Several alumni have asked whether there is any financial oversight for all the money donated to the Encina Booster Club. Is there anything which prevents the funds from being misused or even embezzled?
Steve Palmer ‘74 realized very early on, that the Encina Booster Club lacked such oversight and worked with Encina to implement sound financial practices. Here is Steve's description...
"I am happy to talk about Encina's Booster Club financial oversight. I sat on the Booster Club as "Auditor" for several years and have been Treasurer for the last seven years. My classmate Bob Goosmann (Alumni Challenge player/coach) and I attend most monthly meetings, which are held at 4:30 pm on the second Tuesday of each month except July and August.
Funds that are collected by the Booster Club are deposited into a Bank of America account. Barry Roth, Encina's Community and Partnerships Coordinator, records how much is received from whom (photocopies incoming checks, snackbar sales records, etc). He emails Harlan and me with Alumni donor name, date of receipt and amount. While Harlan does not usually see snackbar, t-shirt sales and such, I do. Donations via PayPal are recorded and acknowledged and then transferred to our Bank of America account. The majority of our funding is from Alumni Challenge pledges. As treasurer, I reconcile each month's bank statement with our Quickbooks records and provide a detailed transaction journal, spending vs. budget analysis and balance sheet at each monthly meeting. Treasurer's records are reviewed at each meeting at which time we also make disbursements for approved expenses. Our CPA reviews our work and prepares our annual tax filings.
Each year, Principal (Richard Judge), Booster Club President (Angie Kerr), Encina Community and Partnership Coordinator (Barry Roth) and I build a proposed budget to be approved (with modification/changes) by the membership. We allocate funds to Encina programs based on department need with about 50% going to sports and 50% going to academic programs, scholarships, Alumni Challenge expenses, and such. Each semester we ask staff to submit requests for program and project funding. We fund those that are believed to provide the greatest positive impact to Encina students.
We hold about 15% in reserve from one year to the next and for "emergency" requests. For example, a few years ago Encina fielded a Girls Softball team for the first time in many years! The Booster Club (because of alumni generosity) was able to purchase uniforms and equipment. (The team is still going strong!)
Please let me know if you'd like more detail or additional information.
Alumni, thank you for supporting Encina's students and future alumni!
How do I pledge?
Send your check to:
Encina High School Booster Club
Encina High School
Attention: Heddy Crowder
1400 Bell Street
(please note your class year and whether you want pledge to be anonymous)
Or pay using PayPal or credit card: http://encinahighschool.com/homecoming/pledge_okay.htm
Is my contribution tax deductible?
Yes, your contribution is tax deductible. Please take advantage of your company's matching funds program if you have one to double your contribution as I do. Encina will send you a tax letter.
How effective is the Alumni Challenge?
In the past fifteen years the alumni challenge has raised over $678,000 for Encina!
While this is due in no small part to the generosity of alumni benefactor Paul Bonderson 70, we have had as many as 400 individual alumni pledges in past years. These pledges ranged from a few dollars to thousands of dollars. No pledge is too small, nor too large <g>.
Alumni Challenge plaque
The alumni challenge plaque recognizes the five classes who:
1. pledge the most money
2. have the most pledges
Can I pledge anonymously?
Certainly. When you write, say your pledge is anonymous. However, please let me attribute your pledge to your class so they receive credit.
Why should I contribute?
Well, I can't speak for all alumni, but I give because it makes me feel good <g>. I enjoy supporting the next generation of Encina students, the interclass competition, the funny pledges (Tom Clark 70 gave $50 for a 3 pointer I made before the last game), the pride of supporting my classmates, and the feeling that we, as Encina alumni, are doing something special for our school and the community...
So do it for the kids! And do it because it makes you feel good...
Last updated: 03/24/2017
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